The Rug Company – Newbury Street

The Rug Company approached Sleeping Dog Properties to partner in the design and build of their flagship Boston location. With multiple sites across the world – from Moscow to London and NYC, The Rug Company owners needed the project to be executed in a timely manner and within budget with quality top of mind. Some of the challenges we faced were finding and selecting vendors that were familiar with the brand elements, as details commonplace in the UK didn’t necessarily translate well on paper to the vendor pool in the U.S. Bridging these details required tireless commitments to drawings, submittals, and sampling. We were pleased that the store’s grand opening in early September was wildly successful.

Project Goals

For this design project, the client’s vision was to have a very rich and luxurious-feeling space to properly showcase their high-end line of products.  With only very rough concepts in mind, The Rug Company entrusted us with the task of bringing their dream space to life

Design Details

Apart from the coffee table and chairs, virtually every aspect of the entire space was custom designed and built by us using genuine materials and one of a kind craftsmanship, which is a hallmark of our own design philosophy.

Stand Out Features

Custom hanging rug displays that perfectly showcase The Rug Company’s core product line.

Custom Pillow Displays

Complementing custom pillow displays that add dimension to the space while also keeping sight lines open.

Custom Flooring

Individually crafted floor boards in a custom color stain we formulated to match the client’s specifications.

We ensured that every angle of the showroom conveys the true value and luxury of the client’s brand. These details include things like seamless flush detailing around the LED light fixtures and HVAC slots in the ceiling, custom HVAC cover design and thoughtful spatial planning with the client’s business needs in mind.

From start to completion, this build took only 7.5 weeks to complete. Considering the level of complex custom design work and engineering that this project entailed, successfully completing the project in this time-frame was an enormous feat even by advanced architectural standards.

Project Details

Sleeping Dog Properties, Inc.
Newbury Street
Flagship Retail

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